Calorie Tracker Guide · 2026-11-14
Verdict
Lose It! – Calorie Counter prices as Free · 10 in-app purchase option(s). Macro Sync prices as Free. Lose It! – Calorie Counter is marked for Photo logging, Audio logging, Text logging. Macro Sync is not. Macro Sync is marked for Micronutrients, Coach connection. Lose It! – Calorie Counter is not. Editorial scores are 8.1 for Lose It! – Calorie Counter and 9 for Macro Sync, on a 10-point scale. That score is not the store rating. Lose It! – Calorie Counter is filed for Individuals focused on calorie counting — The app's primary strength is its robust calorie and food tracking system, ideal for those whose main weight loss strategy involves managing caloric intake.. Macro Sync is filed for Budget-conscious trackers — Ideal for users seeking comprehensive macro and micro tracking without any subscription fees or in-app purchases..
Price
Lose It! – Calorie Counter: Free · 10 in-app purchase option(s).
Macro Sync: Free.
Monthly figure: Lose It! – Calorie Counter $21.99, Macro Sync unknown.
Yearly figure: Lose It! – Calorie Counter $79.99, Macro Sync unknown.
Features that differ
Photo logging: only Lose It! – Calorie Counter is marked available. Premium feature, 'Snap It' allows logging meals by taking a picture. Reviews indicate it's useful but some wish for editing capabilities.
Audio logging: only Lose It! – Calorie Counter is marked available. Premium feature, 'AI Voice' allows logging meals by speaking. Screenshot 5 demonstrates this.
Text logging: only Lose It! – Calorie Counter is marked available. While not explicitly 'AI Text Logging' as a distinct feature, the app's core functionality involves manual text entry for food items, which is a primary logging method.
Micronutrients: only Macro Sync is marked available. The app tracks micronutrients, though specific details on which ones are tracked are not fully elaborated beyond general mention.
Workout tracking: only Lose It! – Calorie Counter is marked available. Allows tracking of exercise and syncs with various fitness trackers and apps.
Fasting: only Lose It! – Calorie Counter is marked available. Premium feature to set and track intermittent fasting plans.
Coach connection: only Macro Sync is marked available. Users can access professional coaches within the Macros Inc. community for feedback and education, though it's not a direct in-app coaching feature.
Fit
Lose It! – Calorie Counter is filed for Individuals focused on calorie counting — The app's primary strength is its robust calorie and food tracking system, ideal for those whose main weight loss strategy involves managing caloric intake.; Users seeking comprehensive food logging — With multiple convenient logging methods including barcode scanning, photo recognition, and voice input, it caters to various preferences for quick and accurate meal entry.; Those needing accountability and community — Features like community support, goal setting, and logging streaks help users stay motivated and consistent with their diet and exercise plans..
Macro Sync is filed for Budget-conscious trackers — Ideal for users seeking comprehensive macro and micro tracking without any subscription fees or in-app purchases.; Weight management — Suitable for individuals focused on weight loss or gain, utilizing accurate calorie and macronutrient targets and tracking.; Nutrition detailers — Excellent for those who want detailed insights into their caloric, macro, and micronutrient intake from a verified food database..
Where the scores differ
Accuracy: Lose It! – Calorie Counter 8, Macro Sync 8.8. Lose It! – Calorie Counter: Quality rating of the accuracy feature (5 if unknown). Macro Sync: How trustworthy day-to-day logging and nutrition estimates feel in practice.
Pricing value: Lose It! – Calorie Counter 5.2, Macro Sync 8.2. Lose It! – Calorie Counter: 10 - annualised price $79.99/15 (+0.5 if free trial). Macro Sync: Whether the paid tiers feel fair versus the depth of features you actually get.
Ease of use: Lose It! – Calorie Counter 9, Macro Sync 9.1. Lose It! – Calorie Counter: 5 + 5 x best quality of fast-logging features (AI image/text/audio, barcode). Macro Sync: How smooth everyday logging and navigation feel on a typical week.
Feature depth: Lose It! – Calorie Counter 10, Macro Sync 9.5. Lose It! – Calorie Counter: Quality-weighted share of tracked features available (excellent 1.0 .. poor 0.2), x1.6, capped at 10. Macro Sync: How many useful capabilities are included beyond a minimal food diary.
Beginner friendliness: Lose It! – Calorie Counter 9.4, Macro Sync 8.9. Lose It! – Calorie Counter: 60% easeOfUse + 40% beginner skill-level fit. Macro Sync: How approachable the first sessions are before you have learned the layout.
User feedback: Lose It! – Calorie Counter 9.1, Macro Sync 9. Lose It! – Calorie Counter: Bayesian rating 4.74 (iOS 4.77x784653 + Play 4.60x185089, prior 4.3x200) + review stars sentiment +0.45 over 20 reviews. Macro Sync: How positive typical App Store feedback looks for an app like this.
Coachability: Lose It! – Calorie Counter 0, Macro Sync 7.9. Lose It! – Calorie Counter: Best quality of aiCoach / coachConnection features. Macro Sync: Primarily self-serve tracking; expect dashboards and tools rather than a chat-style coach.
Who should pick which
Choose Lose It! – Calorie Counter if you need Photo logging and Audio logging. Choose Macro Sync if you need Micronutrients and Coach connection.