Lose It! – Calorie Counter vs MyFitnessPal: Calorie Counter
At a glance
| Attribute | ||
|---|---|---|
| Subtitle | Food Tracker for Weight Loss | Workout & AI Nutrition Tracker |
| Developer | FitNow, Inc. | MyFitnessPal, Inc. |
| App Store rating | 4.76 (746086 reviews) | 4.72 (2306600 reviews) |
| Pricing | Free · 10 in-app purchase option(s) | Free · 7 in-app purchase option(s) |
| Trial | New users can get a 7-day free trial of Premium features, which automatically renews into a paid subscription if not canceled. | Listing or in-app purchase copy mentions a trial or try-for-free offer. |
Pricing & trial
| Attribute | ||
|---|---|---|
| Summary | Free · 10 in-app purchase option(s) | Free · 7 in-app purchase option(s) |
| Trial | New users can get a 7-day free trial of Premium features, which automatically renews into a paid subscription if not canceled. | Listing or in-app purchase copy mentions a trial or try-for-free offer. |
Who each app suits best
Lose It! – Calorie Counter
- Individuals focused on calorie counting — The app's primary strength is its robust calorie and food tracking system, ideal for those whose main weight loss strategy involves managing caloric intake.
- Users seeking comprehensive food logging — With multiple convenient logging methods including barcode scanning, photo recognition, and voice input, it caters to various preferences for quick and accurate meal entry.
- Those needing accountability and community — Features like community support, goal setting, and logging streaks help users stay motivated and consistent with their diet and exercise plans.
- People tracking multiple health metrics — Premium users can monitor a wide range of health data beyond just calories, including macronutrients, blood pressure, glucose, and sleep cycles.
MyFitnessPal: Calorie Counter
- Detailed Nutrition Tracking — Individuals who require precise calorie, macro, and micronutrient tracking for dietary management.
- Weight Management — Users focused on weight loss, gain, or maintenance through consistent food and activity logging.
- Extensive Food Database Access — Those who benefit from a vast database of foods, including restaurant items, for easy logging.
- Meal Planning & Recipe Discovery — People looking for tools to plan meals, save recipes, and generate grocery lists to simplify healthy eating.
Feature checklist
Coverage from our catalog flags. Values are editorial signals, not a guarantee of every device build.
| Feature | ||
|---|---|---|
| AI Photo logging | Yes | Yes |
| AI Audio logging | Yes | Yes |
| AI text logging | Yes | No |
| Barcode scanner | Yes | Yes |
| Apple Health | Yes | Yes |
| Macro tracking | Yes | Yes |
| Micronutrients | No | Yes |
| Water tracking | Yes | Yes |
| Workout tracking | Yes | Yes |
| Fasting | Yes | Yes |
| Connect your coach | No | Yes |
| Logging accuracy | Yes | Yes |
Scores
Editorial model scores on our scale — distinct from star ratings in app stores.
| Criterion | ||
|---|---|---|
| Overall | 8 | 8 |
| Accuracy | 7 | 7.8 |
| Beginner Friendliness | 7.9 | 7.9 |
| Coachability | 6.9 | 6.9 |
| Ease Of Use | 9 | 8.1 |
| Feature Depth | 8.5 | 8.5 |
| Pricing Value | 7.5 | 7.5 |
| User Feedback | 8 | 8 |
Review themes
Short synthesis of what users often praise or criticize — not a substitute for reading recent reviews yourself.
Highlights users liked
Lose It! – Calorie Counter
Ease of use; Calorie tracking effectiveness
MyFitnessPal: Calorie Counter
Goal achievement; Ease of use
Common complaints
Lose It! – Calorie Counter
Intrusive ads; Restrictive paywall
MyFitnessPal: Calorie Counter
Paywall for features; Glitches and performance
Bottom line
For most people prioritising overall polish and scores in our dataset, Lose It! – Calorie Counter is the stronger default — still compare pricing and features above before you switch.