Lose It! – Calorie Counter
Food Tracker for Weight Loss
Goal fit
How well this app matches common goals (0–10 from our enrichment). Higher means a stronger match.
- Weight loss10.0/10
- Body recomposition8.0/10
- Calorie awareness8.0/10
- Consistency8.0/10
- Fat loss8.0/10
- General health8.0/10
- Habit building8.0/10
- Macro tracking8.0/10
- Meal planning8.0/10
- Nutrition education8.0/10
- Weight maintenance8.0/10
- Muscle gain7.5/10
Who is it for?
Notes from our editorial team.
Best for
- •Individuals focused on calorie counting — The app's primary strength is its robust calorie and food tracking system, ideal for those whose main weight loss strategy involves managing caloric intake.
- •Users seeking comprehensive food logging — With multiple convenient logging methods including barcode scanning, photo recognition, and voice input, it caters to various preferences for quick and accurate meal entry.
- •Those needing accountability and community — Features like community support, goal setting, and logging streaks help users stay motivated and consistent with their diet and exercise plans.
- •People tracking multiple health metrics — Premium users can monitor a wide range of health data beyond just calories, including macronutrients, blood pressure, glucose, and sleep cycles.
Less ideal for
- •Users unwilling to pay for core features — Many essential and advanced features, along with an ad-free experience, are locked behind a premium subscription, making the free version restrictive.
- •Individuals highly concerned about data privacy — Serious user allegations regarding data selling and issues with privacy settings raise significant concerns for privacy-conscious individuals.
- •Those requiring precise micronutrient tracking — While strong on macros and calories, the app lacks detailed or easily accessible tracking for specific vitamins and minerals.
- •Users expecting a dedicated AI coaching experience — The app provides personalized insights and community support but does not offer a conversational or interactive AI coaching feature.
Review themes
Recurring topics in App Store reviews—what people praise vs. what frustrates them.
Liked themes
Ease of use
The app is consistently praised for its intuitive interface and simple navigation, making the process of dieting and tracking easier for users.
~4 mentions
Calorie tracking effectiveness
Users find the calorie counter highly effective and simple, helping them to manage their intake and achieve weight loss goals.
~4 mentions
Convenient logging features
Features like barcode scanning, photo/voice logging, and the 'repeat yesterday's meals' option are highly valued for making food entry quick and efficient.
~4 mentions
Accountability
The app helps users stay accountable to their weight loss goals by providing clear tracking and progress visualization.
~2 mentions
Recipe creation
The ability to create and customize recipes is appreciated for accurately logging home-cooked meals and planning.
~2 mentions
Lifetime membership value
Several users highlight the lifetime membership as a great and affordable deal, offering long-term access to premium features.
~3 mentions
Device integrations
The app's linking with iPhone and Apple Watch is noted for making tracking seamless.
~1 mentions
Intermittent fasting support
Users appreciate the ease with which the app allows them to incorporate and track intermittent fasting.
~1 mentions
Disliked themes
Intrusive ads
Users, including some premium subscribers, report a constant barrage of ads, including GLP1 ads, which interfere with app usage and create a poor experience.
~4 mentions
Restrictive paywall
The free version is heavily limited, with many basic functions locked behind a paywall, leading to frustration and a perception of unfairness given the app's history.
~5 mentions
App stability and bugs
Recent updates have introduced issues such as app crashes when editing activity levels, freezing, and glitches in food search results.
~3 mentions
Data privacy concerns
A user reported the app selling data to numerous vendors and experiencing crashes when attempting to manage privacy settings.
~1 mentions
Macro chart inaccuracy
One user noted that the macro chart visually misrepresents proportions, always showing fat as the largest portion regardless of actual numbers.
~1 mentions
Recipe saving flaw
The 'Create Recipes' function reportedly fails to save recipes unless they are immediately applied to a specific day, hindering meal planning.
~1 mentions
Scam messages
A user reported encountering a scam message within the app that impersonated Apple support.
~1 mentions
Editorial guide score
Our independent score for Lose It! – Calorie Counter—based on features, pricing, and feedback themes.
Score breakdown
- User feedback8.0/10
- Pricing value7.5/10
- Accuracy7.0/10
- Feature depth8.5/10
- Ease of use9.0/10
- Beginner friendliness7.9/10
- Coachability6.9/10
Pricing & trials
Store listing
Free · 10 in-app purchase option(s)
Trial
New users can get a 7-day free trial of Premium features, which automatically renews into a paid subscription if not canceled.
Pricing tiers
- Monthly
- $9.99–$39.99
- Yearly
- $79.99
Features we track
Click to see all apps that support this feature.
