Lose It! – Calorie Counter vs Macro Sync
Verdict
Lose It! – Calorie Counter prices as Free · 10 in-app purchase option(s). Macro Sync prices as Free. Lose It! – Calorie Counter is marked for Photo logging, Audio logging, Text logging. Macro Sync is not. Macro Sync is marked for Micronutrients, Coach connection. Lose It! – Calorie Counter is not. Editorial scores are 8.1 for Lose It! – Calorie Counter and 9 for Macro Sync, on a 10-point scale. That score is not the store rating. Lose It! – Calorie Counter is filed for Individuals focused on calorie counting — The app's primary strength is its robust calorie and food tracking system, ideal for those whose main weight loss strategy involves managing caloric intake.. Macro Sync is filed for Budget-conscious trackers — Ideal for users seeking comprehensive macro and micro tracking without any subscription fees or in-app purchases..
At a glance
| Attribute | ||
|---|---|---|
| Subtitle | Food Tracker for Weight Loss | Nutrition Tracking Made Simple |
| Developer | FitNow, Inc. | Macros Inc. |
| App Store rating | 4.77 (784653 reviews) | 4.55 (521 reviews) |
| Pricing | Free · 10 in-app purchase option(s) | Free |
| Trial | New users can get a 7-day free trial of Premium features, which automatically renews into a paid subscription if not canceled. | The app is entirely free with no in-app purchases or subscriptions. |
Pricing & trial
| Attribute | ||
|---|---|---|
| Summary | Free · 10 in-app purchase option(s) | Free |
| Trial | New users can get a 7-day free trial of Premium features, which automatically renews into a paid subscription if not canceled. | The app is entirely free with no in-app purchases or subscriptions. |
Who each app suits best
Lose It! – Calorie Counter
- Individuals focused on calorie counting — The app's primary strength is its robust calorie and food tracking system, ideal for those whose main weight loss strategy involves managing caloric intake.
- Users seeking comprehensive food logging — With multiple convenient logging methods including barcode scanning, photo recognition, and voice input, it caters to various preferences for quick and accurate meal entry.
- Those needing accountability and community — Features like community support, goal setting, and logging streaks help users stay motivated and consistent with their diet and exercise plans.
- People tracking multiple health metrics — Premium users can monitor a wide range of health data beyond just calories, including macronutrients, blood pressure, glucose, and sleep cycles.
Macro Sync
- Budget-conscious trackers — Ideal for users seeking comprehensive macro and micro tracking without any subscription fees or in-app purchases.
- Weight management — Suitable for individuals focused on weight loss or gain, utilizing accurate calorie and macronutrient targets and tracking.
- Nutrition detailers — Excellent for those who want detailed insights into their caloric, macro, and micronutrient intake from a verified food database.
- Community seekers — Good for users who benefit from community support and access to professional coaches for guidance and education.
Feature checklist
Coverage from our catalog flags. Values are editorial signals, not a guarantee of every device build.
| Feature | ||
|---|---|---|
| AI Photo logging | Yes — good | No |
| AI Audio logging | Yes — good | No |
| AI text logging | Yes — good | No |
| Barcode scanner | Yes | Yes |
| Apple Health | Yes — good | Yes — good |
| Macro tracking | Yes — good | Yes — excellent |
| Micronutrients | No | Yes — good |
| Water tracking | Yes — fair | Yes — good |
| Workout tracking | Yes — good | No |
| Fasting | Yes — good | No |
| Connect your coach | No | Yes — good |
| Logging accuracy | Yes — good | Yes — excellent |
Scores
Editorial model scores on our scale — distinct from star ratings in app stores.
| Criterion | ||
|---|---|---|
| Overall | 8.1 | 9 |
| Accuracy | 8 | 8.8 |
| Beginner Friendliness | 9.4 | 8.9 |
| Coachability | 0 | 7.9 |
| Ease Of Use | 9 | 9.1 |
| Feature Depth | 10 | 9.5 |
| Maintenance | 9.5 | — |
| Pricing Value | 5.2 | 8.2 |
| Traction | 10 | — |
| User Feedback | 9.1 | 9 |
Review themes
Short synthesis of what users often praise or criticize — not a substitute for reading recent reviews yourself.
Highlights users liked
Lose It! – Calorie Counter
Ease of use; Calorie tracking effectiveness
Macro Sync
Free features; Ease of use
Common complaints
Lose It! – Calorie Counter
Intrusive ads; Restrictive paywall
Macro Sync
Editing limitations; Day-specific goals
Bottom line
Choose Lose It! – Calorie Counter if you need Photo logging and Audio logging. Choose Macro Sync if you need Micronutrients and Coach connection.
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