Fitia: Calorie Counter & Diet vs Lose It! – Calorie Counter
Verdict
Fitia: Calorie Counter & Diet is listed at $19.99 a month and Lose It! – Calorie Counter at $21.99 a month. Fitia: Calorie Counter & Diet is marked for Micronutrients. Lose It! – Calorie Counter is not. Lose It! – Calorie Counter is marked for Barcode scanner. Fitia: Calorie Counter & Diet is not. Editorial scores are 8.4 for Fitia: Calorie Counter & Diet and 8.1 for Lose It! – Calorie Counter, on a 10-point scale. That score is not the store rating. Fitia: Calorie Counter & Diet is filed for Busy Professionals — Fast logging via photo/voice is ideal for those with limited time.. Lose It! – Calorie Counter is filed for Individuals focused on calorie counting — The app's primary strength is its robust calorie and food tracking system, ideal for those whose main weight loss strategy involves managing caloric intake..
At a glance
| Attribute | ||
|---|---|---|
| Subtitle | Meal Plans for Weight Loss | Food Tracker for Weight Loss |
| Developer | Nutrition Technologies SAC | FitNow, Inc. |
| App Store rating | 4.86 (24450 reviews) | 4.77 (784653 reviews) |
| Pricing | Free · 7 in-app purchase option(s) | Free · 10 in-app purchase option(s) |
| Trial | Standard App Store trial terms apply. | New users can get a 7-day free trial of Premium features, which automatically renews into a paid subscription if not canceled. |
Pricing & trial
| Attribute | ||
|---|---|---|
| Summary | Free · 7 in-app purchase option(s) | Free · 10 in-app purchase option(s) |
| Trial | Standard App Store trial terms apply. | New users can get a 7-day free trial of Premium features, which automatically renews into a paid subscription if not canceled. |
Who each app suits best
Fitia: Calorie Counter & Diet
- Busy Professionals — Fast logging via photo/voice is ideal for those with limited time.
- Families — Shared subscription and syncing features support household goals.
- Fasting Enthusiasts — Integrated timers make it easy to combine fasting with calorie tracking.
Lose It! – Calorie Counter
- Individuals focused on calorie counting — The app's primary strength is its robust calorie and food tracking system, ideal for those whose main weight loss strategy involves managing caloric intake.
- Users seeking comprehensive food logging — With multiple convenient logging methods including barcode scanning, photo recognition, and voice input, it caters to various preferences for quick and accurate meal entry.
- Those needing accountability and community — Features like community support, goal setting, and logging streaks help users stay motivated and consistent with their diet and exercise plans.
- People tracking multiple health metrics — Premium users can monitor a wide range of health data beyond just calories, including macronutrients, blood pressure, glucose, and sleep cycles.
Feature checklist
Coverage from our catalog flags. Values are editorial signals, not a guarantee of every device build.
| Feature | ||
|---|---|---|
| AI Photo logging | Yes — good | Yes — good |
| AI Audio logging | Yes — good | Yes — good |
| AI text logging | Yes — excellent | Yes — good |
| Barcode scanner | No | Yes |
| Apple Health | Yes — excellent | Yes — good |
| Macro tracking | Yes — excellent | Yes — good |
| Micronutrients | Yes — good | No |
| Water tracking | Yes — good | Yes — fair |
| Workout tracking | Yes — good | Yes — good |
| Fasting | Yes — excellent | Yes — good |
| Connect your coach | No | No |
| Logging accuracy | Yes — mixed | Yes — good |
Scores
Editorial model scores on our scale — distinct from star ratings in app stores.
| Criterion | ||
|---|---|---|
| Overall | 8.4 | 8.1 |
| Accuracy | 4.5 | 8 |
| Beginner Friendliness | 10 | 9.4 |
| Coachability | 4.5 | 0 |
| Ease Of Use | 10 | 9 |
| Feature Depth | 9.5 | 10 |
| Maintenance | 9.3 | 9.5 |
| Pricing Value | 6.9 | 5.2 |
| Traction | 9.5 | 10 |
| User Feedback | 9.8 | 9.1 |
Review themes
Short synthesis of what users often praise or criticize — not a substitute for reading recent reviews yourself.
Highlights users liked
Fitia: Calorie Counter & Diet
AI-powered logging; Family plan value
Lose It! – Calorie Counter
Ease of use; Calorie tracking effectiveness
Common complaints
Fitia: Calorie Counter & Diet
Database limitations; AI performance issues
Lose It! – Calorie Counter
Intrusive ads; Restrictive paywall
Bottom line
Choose Fitia: Calorie Counter & Diet if you need Micronutrients. Choose Lose It! – Calorie Counter if you need Barcode scanner. On the monthly figure in the record, Fitia: Calorie Counter & Diet is $19.99 and Lose It! – Calorie Counter is $21.99.
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